Overview
- The WWE filed a USPTO application for the phrase “Vice City” on August 4, 2026, and the mark is currently pending review for entertainment services in Class 041.
- The application limits use to wrestling and sports-entertainment activities such as live shows, broadcasts, fan clubs, websites and online newsletters rather than video games.
- Multiple wrestling outlets and industry observers link the filing to Lola Vice and say it likely signals a main-roster push and related branding plans by WWE.
- The timing is notable because Rockstar’s Grand Theft Auto 6 is set in the long-running fictional Vice City and is entering heavy marketing ahead of release, and Take-Two has a recent record of opposing similar filings.
- Legal experts say the narrow class claim reduces but does not remove opposition risk because trademark rules about consumer confusion and dilution could still apply, and no public challenge from Take-Two or Rockstar has been filed so far.