Overview
- The event, which launched on September 1 and runs through September 30, tasks the global Clash of Clans player base with locating and raiding John Cena’s hidden village to earn exclusive rewards.
- John Cena teased the campaign in a commercial and tweet on August 31 by taunting Cody Rhodes about finding his village while Rhodes has been publicly recruiting players and fellow WWE Superstars to join the hunt.
- Game mechanics boost players’ odds of finding Cena the more they raid, WWE Chests can grant Challenger Contracts that allow attempts on Cena’s base, and successful raids award items such as a one‑time Cody Rhodes statue and guaranteed Cody Rhodes skins from chests.
- Six WWE Superstars have been reimagined as in‑game Heroes for the event, with Cody Rhodes as the Barbarian King and others including Alexa Bliss, The Undertaker, IYO SKY, Jey Uso, and Kane appearing as themed characters.
- Supercell frames the tie‑up as its second WWE collaboration for Clash of Clans, leveraging more than two billion lifetime downloads and linking in‑game cosmetics to WWE’s live schedule ahead of Money in the Bank on October 10 in New Orleans to drive engagement and monetization.