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WTTC Selects Madrid for Global Office, Ending London Tenure

A unanimous committee decision followed a criteria-based evaluation that favored Spain’s costs, visa policies, talent pool and institutional proximity.

Overview

  • The WTTC’s 17-member operational committee voted unanimously to base the organization’s global office in Madrid after an exhaustive review.
  • Madrid was chosen over other interested locations including Barcelona, Paris, Rome, Geneva and Dubai, with countries such as the UAE, France, Italy and Switzerland expressing formal interest.
  • The council published its evaluation areas, covering office costs, fiscal environment, incentives, expedited visas, work permits, government support, cost of living and proximity to international organisations.
  • WTTC cited strong international connectivity via Adolfo Suárez Madrid-Barajas and synergies with UN Tourism, which is headquartered in the city.
  • Spain’s industry minister welcomed the move as strengthening the country’s tourism leadership and floated a “global tourism campus,” while no relocation timetable has been announced.