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WTTC Says Middle East Tourism Outpaced Global Growth in 2025

Saudi Arabia led the gains through faster growth powered by surging business travel.

Overview

  • The World Travel & Tourism Council reported 5.3% sector growth in the Middle East for 2025, topping the 4.1% global rate with a $385.8 billion GDP contribution and 7.1 million jobs.
  • Saudi Arabia emerged as the engine of the region with 7.4% growth and $178 billion in travel and tourism GDP, equal to 46% of the Middle East total.
  • Business travel spending jumped 23% across the Middle East in 2025, while Saudi Arabia recorded an increase of more than 55% as meetings, events, and investment activity ramped up.
  • International visitor spending rose 5.2% in the region versus 3.2% globally, with Saudi Arabia up 8.2% as it drew more overseas travelers.
  • Other markets also advanced, including the UAE at $68.5 billion in sector GDP, Jordan and Oman at 5.5% growth, and WTTC urging continued investment in infrastructure, connectivity, and public‑private collaboration to sustain momentum.