Overview
- Mercedes-Benz will serve as Premier Partner and Exclusive Automobile Partner of the tour beginning January 1, 2026.
- Brand presence spans WTA 1000, 500 and 250 events with net post signage and dedicated vehicle fleets for players, officials and guests.
- Financial terms were not disclosed, but multiple reports value the agreement at about $50 million per year for up to a decade with a six-year break clause.
- The partnership replaces Hologic’s title sponsorship, which industry reports estimated at roughly $18–20 million annually.
- The agreement was arranged through WTA Ventures and arrives as the ATP and WTA move toward a commercial merger, with a WTA vote expected before the end of 2025.