Overview
- WPP will operate as a single company built around WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions across four regions, all connected through its WPP Open AI platform.
- Management targets £500 million in annual savings by 2028, with about £400 million of restructuring charges phased over two years to execute the plan.
- Shares fell sharply on the update, dropping as much as about 6–10% after WPP reported operating profit down roughly 71% to £382 million on an 8% revenue decline in 2025.
- The board cut the final dividend to 7.5p and set the total payout at 15p for the year, with guidance to hold at that level in 2026.
- The program focuses on eliminating duplication, building shared services and rationalizing real estate, with unspecified job reductions and potential agency disposals, while savings are earmarked for WPP Open and the new enterprise solutions push.