Overview
- Revenues dropped 7.8% in the first half, with the decline accelerating to 5.8% in the second quarter as clients cut ad spending under President Trump’s tariffs
- WPP reduced its workforce by around 4,000 roles, bringing total staff to about 104,000
- Clients in sectors such as automotive and consumer goods scaled back budgets in response to macroeconomic volatility and U.S. tariffs
- WPP increased its annual investment in AI to over £300 million to drive efficiency and future growth
- Incoming CEO Cindy Rose will lead a strategic review of WPP’s operations and capital allocation upon her September takeover