Overview
- World Tennis, which unveiled the new name on Thursday, June 25, announced a public relaunch that sets a unified global strategy for the sport.
- The organisation pledged to reinvest at least 85% of the income it generates each year for the next decade to fund national associations and grassroots programmes.
- World Tennis set a participation target to raise the number of people playing tennis from about 106 million today to 140 million by 2035, a rise of more than 30 percent.
- Leadership outlined five strategic priorities—growing participation, powering future stars, elevating national competitions, modernising governance and investing to grow the game—and launched a Global Tennis Fan Survey with a prize for the 2026 Davis Cup finals.
- Founded in 1913, the former ITF runs events such as the Davis Cup and Olympic tennis and says the rebrand is meant to clarify its role alongside the ATP, WTA and Grand Slams and to address long-running debates over revenue and coordination in the sport.