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World Nutella Day Brings Recipes and Restaurant Specials Across Buenos Aires

Fan-created in 2007 and later adopted by Ferrero, the annual celebration traces to a postwar Piedmont invention that evolved into a global staple.

Overview

  • February 5 marks the fan observance started by blogger Sara Rosso in 2007, which Ferrero began officially promoting after taking stewardship in 2015.
  • Buenos Aires venues roll out limited offerings, including a Nutella cheesecake by Joaquín Vasco, cocktail pairings at Hotel Casa Lucía, and themed pastries and desserts at Ciro, Bilbo, La Vicente López, and Copetín.
  • Ferrero’s timeline cites key milestones: Giandujot in 1946, SuperCrema in 1951, and the first Nutella jar in 1964.
  • Coverage counters a common myth by noting the label lists about 13% hazelnuts and 7.4% reduced‑fat cocoa, alongside sugar, vegetable fat, and milk powder.
  • Ferrero says the spread is now available in roughly 170 countries, reflecting the brand’s broad reach highlighted by today’s culinary activations.