Overview
- The Cámara de Comercio de Lima projects TV sales will jump 30–40%, placing about 140,000 units and generating roughly S/126 million in revenue during the June–mid‑July World Cup window.
- Retailers and importers plan to raise stock and imports by about 20–30% in July to serve the Fiestas Patrias campaign and the mid‑July bonus payroll period.
- Buyers are favoring bigger screens, mainly 55‑ and 65‑inch sets with growing interest in 75–100 inch models, and choosing LED and QLED panels with AI features, which is lifting the average ticket value.
- The World Cup boost extends beyond TVs to refrigerators, laptops, cellphones and small appliances as families and new households renew equipment, while washing machine sales fell in June because of high temperatures but are expected to recover in July.
- Promotions, discounts and financing are encouraging higher‑value purchases, which could push short‑term sector growth near 10% for the Fiestas Patrias campaign and strain supply if restocking lags demand.