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Wolfsburg Restores Traditional 'Zinnen' Crest After Fan Push

Supporter pressure drove the change, with kit lead times forcing a phased return.

Overview

  • - VfL Wolfsburg unveiled a revived, modernized version of its classic Zinnen crest before the home match against Bayern, with players wearing the emblem and a video reveal in the arena.
  • - The club staged citywide visuals for the launch, lighting up the VW plant, the old Elsterweg stadium, and other buildings in green with the Zinnen motif.
  • - Regular match kits will keep the current logo in 2026/27 due to nearly two-year manufacturing lead times, though a special shirt may feature the Zinnen next season, with full use set for 2027/28.
  • - Club leaders framed the emblem as a marker of identity and community, with chairman Sebastian Rudolph stressing tradition and CEO Michael Meeske calling it a symbol that links past and future.
  • - Fan groups campaigned for more than 20 years for the crest’s return, and the club said digital branding will switch quickly with new flags and merchandise rolling out even as kit production catches up.