Overview
- A multiyear partnership announced Wednesday between the WNBA and Skechers makes the footwear brand an Official Partner of the league.
- Skechers-signed players Jackie Young, Rickea Jackson and Kiki Iriafen will wear the brand’s basketball shoes on court to start the WNBA’s 30th season.
- The company will market a dedicated Skechers Basketball line through its global network, including skechers.com, brand stores and specialty athletic shops.
- WNBA executive Colie Edison and Skechers COO David Weinberg said the collaboration will create fan experiences, deepen engagement and spotlight players.
- The tie-up comes as the WNBA enters its 30th season following a tentative new collective bargaining agreement, and as Skechers operates privately after a $9 billion 2025 buyout by 3G Capital.