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WNBA Draft Averages 1.5 Million Viewers, Second-Highest Ever

The surge points to broader traction for women’s basketball despite a recent shift in how Nielsen counts viewers.

Overview

  • ESPN reported the telecast averaged 1.50 million viewers with a peak near 1.8 million, up 20% from last year.
  • The broadcast ranks behind only Caitlin Clark’s 2024 draft, which averaged 2.45 million and peaked at 3.09 million.
  • The event has topped one million viewers for three straight years, signaling sustained interest beyond one star class.
  • Nielsen now blends smart‑TV and set‑top box data with its traditional panel, a change analysts say may lift counts but not enough to fully account for a 20% jump.
  • Draft-night moments helped draw attention, including Dallas using its first pick on UConn guard Azzi Fudd and an exchange with Commissioner Cathy Engelbert that drew online criticism.