Overview
- The Oasis network, which flipped Monday during morning drive, now IDs its 94.5, 97.7 and 106.7 signals as WKRP across Cincinnati, northern Kentucky and Dayton.
- Co-owner Jeff Ziesmann said they donated to the Raleigh nonprofit that ran WKRP-LP, then applied with its cooperation for the calls under FCC rules that separate low-power and full-power stations.
- He described the deal as buying the right to apply for the calls rather than purchasing the letters outright.
- The station keeps its adult-hits mix from the 1960s to 1980s with a 1970s lean, and original cast ties boost the rollout as Gary Sandy voices promos and Richard Sanders offers a Nessman-style note.
- The move also taps local nostalgia since 97.7 previously hosted WOXY/97X, a cult favorite referenced in Rain Man.