Particle.news
Download on the App Store

Wix’s AI Push and Intuit Tie-Up Fuel Bullish Case After 73% Slide

New AI capabilities plus a deeper Intuit integration reshape the case for a stock the market has marked down.

Overview

  • Wix and Intuit expanded their collaboration on Feb. 17 to connect QuickBooks with Wix, giving Wix users cash flow, profitability and tax insights and letting QuickBooks customers generate AI-built Wix sites pre-loaded with company data.
  • Wix Harmony, the company’s new AI "vibe coding" chatbot, now builds websites from prompts using Wix’s template library.
  • Shares have fallen about 73% from a 2025 peak to roughly $66, placing Wix among software names characterized as AI losers and valuing the company near $3.7 billion.
  • Wix’s 2025 acquisition of Base44 is reported to be scaling from near zero toward an estimated $50 million to $100 million in annual recurring revenue.
  • Over the last 12 months Wix generated about $570 million in free cash flow, and its board authorized a $2 billion share repurchase program.