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Wisconsin Debuts 'Blackout' and 'Retro Butter' License Plates for January Release

Fees are projected to generate more than $25 million for Wisconsin's transportation fund within three years.

Overview

  • Drivers can order the plates in early January 2026 online, at most DMV offices, through participating dealers, and from third-party vendors that stock Wisconsin plates.
  • Each plate requires a $15 one-time issuance fee plus a $25 annual registration fee.
  • The Blackout plate features an all-black background with white characters, with serial numbers starting at ZAA 1001.
  • The Retro Butter plate revives a 1970s-style yellow design with black characters, with serial numbers beginning at YAA 1001.
  • Gov. Tony Evers set aside $5.5 million in the 2025–27 budget for the rollout, and WisDOT estimates more than 500,000 Blackout plates could be on the road within three years.