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Wisconsin AD Chris McIntosh Resigns to Become Big Ten Deputy Commissioner for Strategy

The appointment installs a conference strategist to steer policy on media rights, revenue sharing, NIL.

Overview

  • McIntosh, who resigned effective Monday, was named the Big Ten’s first deputy commissioner for strategy starting May 1 and will report to Commissioner Tony Petitti.
  • UW–Madison named deputy athletic director and chief operating officer Marcus Sedberry as interim athletic director, effective immediately.
  • Chancellor Jennifer Mnookin said interim chancellor‑designate Eric Wilcots will set the plan for a permanent AD search as she prepares to depart for Columbia University.
  • In a letter, McIntosh called the Big Ten post a natural extension of his work after a tenure that included hiring Luke Fickell and Mike Hastings, renewing a 10‑year Under Armour deal, and advancing a $285 million indoor facility.
  • Football coach Luke Fickell, 17–21 over three seasons, said losing a friend was hard but he does not expect the change to affect his future at Wisconsin.