Overview
- Pepsi, which had been the title sponsor for a decade, pulled its support on Sunday after Ye was booked to headline all three nights.
- Diageo confirmed it will not sponsor the 2026 edition, and reports say Rockstar Energy has dropped out and PayPal has removed its promotional branding, raising questions about funding and on-site signage for the July 10–12 event.
- Following public condemnation from Prime Minister Keir Starmer and calls from Jewish groups and MPs, ministers are reviewing whether Ye can enter the UK under rules that bar visitors not deemed conducive to the public good.
- Wireless promoter Melvin Benn says Ye remains on the bill and argues he has a legal right to perform, adding the festival plans a music-only set rather than a platform for his views.
- On Tuesday, Ye issued a statement saying he wants to show change, offered to meet London Jewish community members to listen, and asked for a chance to present a show focused on unity, peace and love.