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Wireless Earbuds Enter a New Phase as Samsung’s Buds4 Pro Launch and Flagship Rivals Raise the Bar

Reviews point to a higher feature floor across price tiers, with Sony and Bose still setting the standard for noise cancellation.

Overview

  • Samsung’s Galaxy Buds4 Pro go on sale March 11 for $249.99, offering 24-bit Bluetooth audio, IP57 protection, upgraded ANC and Galaxy AI features such as live translation and smart ambient controls.
  • Sony’s WF‑1000XM6, launched in February at $329.99, delivers stronger noise cancellation, improved drivers and clearer microphones, positioning it at the top end of the category.
  • Bose’s QuietComfort Ultra Earbuds 2nd Gen retail at $299 with refined fit and benchmark ANC that reviewers say continues to edge most competitors.
  • Feature trickle‑down is reshaping value picks, with sub‑$100 models like EarFun’s Air Pro 4+ adding dual drivers, LDAC support, adaptive hybrid ANC and long battery life.
  • True‑wireless earbuds remain the core of personal audio, accounting for 72.6% of the 2024 smart audio market with 77 million units shipped, as ecosystem tie‑ins and AI tools become key differentiators.