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Winwin Leaves SM Entertainment and Officially Ends NCT Activities

His exit clears the way for a move to China-focused acting and independent management, marking another reshaping of NCT’s original lineup.

Overview

  • SM Entertainment said Wednesday that, after careful talks, it mutually agreed to end Winwin’s exclusive contract and that he will conclude all NCT activities effective July 9, 2026.
  • Winwin posted a heartfelt letter on Instagram thanking fans for the past decade and saying he will keep working hard and growing as an artist.
  • Winwin has focused on acting in China since 2021 and set up a private studio to manage those projects, and reporting says he will continue solo work under that studio with one outlet naming Yuekai Entertainment as an additional partner; that latter detail is from a single source and not fully corroborated.
  • SM publicly thanked Winwin for more than 10 years with the agency and said it supports him as he pursues a new path outside the company.
  • His departure is part of a wave of 10-year contract decisions by original NCT members in 2026, a trend that is reshaping the group’s lineup and could affect future group promotions and how SM coordinates members based in different countries.