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Winclap Acquires Brkaway to Scale Creator Marketing With AI

The integration aims to professionalize creator workflows with AI for stronger, trackable campaign performance.

Overview

  • Winclap announced the purchase on January 27 with terms undisclosed, reportedly using its own resources.
  • Brkaway brings a community of more than 15,000 creators that has generated about US$5.6 million in payouts and delivered 228,300 assets.
  • Winclap says adding Brkaway to Winclap Studio will enable programs with up to five times more creators through AI‑driven workflows.
  • The company is targeting more than US$22 million in revenue in 2026 following the integration.
  • Executives describe the combined platform as a "LinkedIn for content creators," linking brands and talent across the U.S. and Latin America.