Overview
- Matteo Berrettini said Friday that Wimbledon refused permission for a bespoke Hugo Boss jacket because it was off‑white with a slightly brownish collar, and he had posted promotional photos of the piece before being told he could not wear it on court.
- Taylor Fritz, who is also a Hugo Boss ambassador, was allowed to walk on in a fully white BOSS suit, showing the rule can permit similar sponsor activations when garments meet the strict whiteness standard.
- Wimbledon’s rule requires competitors to be ‘‘almost entirely white’’ from the court surround inward, and umpires have been warning players for visible non‑white items during the same fortnight.
- Breaches can lead to an umpire ordering a clothing change and, in extreme or repeated cases, financial penalties reported up to about £15,700, though officials typically issue warnings first.
- The episode underscores a long history of tight dress‑code enforcement at SW19, notes limited recent relaxations such as a 2022 allowance for women’s dark undershorts, and suggests brands and players will need to match exact shades to use walk‑on fashion without running afoul of the rules.