Overview
- Vogue and Wilson unveiled the second edition of the Marta Dress at a London event and Wilson released the kit globally on June 27 for $198 through select retailers and Wilson.com.
- Wilson says the design began in 2025, used rapid prototyping and 3D imaging to reduce fabric waste, and went through up to five iterations guided by Kostyuk’s detailed feedback.
- The retail offering is a performance-led two-piece system with a racerback crop top, a dress-like overlay, technical floral lace and a four-way stretch weave intended for playability at Wimbledon.
- Media coverage and fan posts have been broadly positive, praising the dress’s wedding-inspired aesthetic matched to on-court function and positioning Kostyuk as a leading figure in tennis fashion.
- The drop highlights Wilson’s shift into athlete-driven apparel design and could raise expectations for more limited, player-led pieces timed to major tournaments while boosting Kostyuk’s profile after her Roland-Garros run.