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Willy Chavarria’s VATÍSIMO for Zara Launches With Near-100-Piece Collection and Film

The collaboration channels Chicano identity into mass-market fashion through Zara’s global platform.

Overview

  • Zara and Willy Chavarria have released VATÍSIMO, which is now available on Zara.com and in select stores.
  • The collection spans menswear, womenswear, jewelry, and accessories, with reporting describing nearly 100 pieces built as a full wardrobe.
  • Titled VATÍSIMO, a superlative of the Chicano term vato, the project centers on friendship, community bonds, and pride in roots.
  • Chavarria draws on Mexican-American dress codes and New York street style, surfacing zoot suit–scale tailoring, roomy work shirts, denim, rose embroidery, and 1980s-style jewelry.
  • The launch comes with a telenovela-style film directed by Glen Luchford with Chavarria, starring Christy Turlington and Alberto Guerra, underscoring Zara’s push for high-profile designer collaborations.