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Williams Rebrands as Atlassian Williams F1 Team for 2026, Revives Forward W Logo

The move signals a return to Frank Williams’ roots ahead of the 2026 rules reset with Atlassian staying as title sponsor.

Overview

  • The official name will change from Atlassian Williams Racing to Atlassian Williams F1 Team in January 2026 to coincide with F1’s new technical regulations.
  • A modernised version of the original Forward W, first used in 1977 and last seen on the cars in 1999, will feature on the 2026 livery and team kit.
  • Team principal James Vowles says the refreshed identity reconnects the squad to its title-winning heritage and underlines ambitions to fight for championships again.
  • Atlassian’s partnership continues into 2026, marking a second season as title partner alongside the new name and visual identity.
  • Williams points to 2025 progress—fifth in the constructors’ standings with 111 points, a Baku podium for Carlos Sainz, and consistent form from Alex Albon—as context for the timing.