Overview
- WK Kellogg Co unveiled its first Big Game commercial for Kellogg’s Raisin Bran starring William Shatner.
- The “Will Shat” campaign highlights seven grams of fiber per bowl as a simple response to the 95% fiber shortfall cited by federal dietary guidelines.
- The 30-second ad shows Shatner launching from a sci‑fi command center to a sports bar, a Gen Z house party with a Shih‑Tzu named Will, and a tailgate.
- The placement spans Peacock, the NBC Sports app and NFL+, plus TV buys in New York, Los Angeles, Chicago, Grand Rapids, Cincinnati and Fort Smith.
- Directed by Terri Timely of Park Pictures with the Vayner team, the campaign pairs playful wordplay with a health message, and an extended cut is available on YouTube.