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William and Kate Serve Customers at Borough Market’s Humble Crumble

The visit spotlighted a fast-growing dessert brand pursuing expansion.

Overview

  • The Prince and Princess of Wales visited Borough Market and took a brief trial shift at Humble Crumble, serving hot desserts to shoppers.
  • Founder Kim Innes called the encounter surreal and said the couple asked about how she started and what it takes to run the business.
  • Innes said the company now employs about 100 people and recorded £6.6 million in sales with £1.1 million in pre-tax profit.
  • She said she plans a sixth site near Selfridges later this year and is in talks to sell branded pre-packaged crumble toppings.
  • Innes also asked Prince William about help toward a Royal Warrant, an honor given to firms that supply the Royal Household for at least five years.