Overview
- WildBrain announced on Monday, August 24, 2026 that it bought 100% of Personality AI for $11 million in cash plus 1 million WildBrain shares with a $2 million anniversary payment and up to $56 million in performance-based cash tied to 2027–2029 revenues.
- Founder John Goscha will join WildBrain as executive vice president to lead the Personality AI team and report to CEO Josh Scherba, and issued shares include a six-month lock-up to align incentives.
- Personality AI builds character-focused generative chat products and has a commercial track record including work on Amazon Kids+ with a Peppa Pig voice experience developed with Hasbro.
- Both companies emphasize child-safety and privacy safeguards, saying the product limits interaction scope, does not retain voice recordings or PII, and participates in the PRIVO COPPA Safe Harbor oversight program.
- WildBrain expects the deal to extend monetization of legacy IP across toys, apps and licensing and to be EBITDA accretive in fiscal 2027, though a large portion of the deal value depends on hitting future revenue targets and execution by the combined teams.