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Wildberries Temporarily Blocks Aurus-Branded Listings After 2 Billion-Ruble Claim

The platform is verifying seller documents to confirm authorization to use the Aurus trademark.

Overview

  • Aurus Collection sent a pre-trial demand seeking 2 billion rubles, alleging Wildberries hosted counterfeit leather accessories bearing the Aurus emblem.
  • The claim targets goods in Nice class 18, including passport and autodocument covers, wallets, cardholders, and purses, and calls for removal and destruction of infringing items.
  • Aurus Collection says its premium accessories were developed over two years and are sold in limited quantities in VIP fitting rooms at Moscow’s TSUM.
  • Wildberries said it has frozen disputed product cards pending documentation from sellers and launched ongoing monitoring to catch new listings using the Aurus brand.
  • The marketplace added that Aurus Cashmere and Aurus Collection hold simple non‑exclusive sublicenses that do not authorize them to represent the rightsholder, noting an earlier 1.2 billion-ruble pre-trial claim over clothing that it called unlawful.