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‘Wild Sing’ Presses Play on K‑Pop Nostalgia as ‘Love Is’ Hits 2 Million Views

A meta rollout uses a real Triangle single to pull fans into the film’s world.

Overview

  • The cast detailed their prep at a Seoul press conference Thursday, citing five months of breakdancing for Gang Dong‑won and near‑daily rap coaching at JYP Entertainment for Uhm Tae‑goo.
  • The in‑universe music video for Triangle’s debut track, Love Is, released last month, has surpassed 2 million views on YouTube.
  • The comedy follows TRIANGLE, a once‑popular co‑ed trio attempting a comeback, with Gang Dong‑won, Uhm Tae‑goo and Park Ji‑hyun in lead roles and Oh Jung‑se and Shin Ha‑kyun supporting.
  • Director Son Jae‑gon worked with hit songwriter Shim Eun‑ji to craft songs that feel like early‑2000s K‑pop yet land with today’s audiences.
  • The film opens in South Korean theaters on June 3, with its nostalgia‑driven, cross‑media campaign positioned to draw both first‑gen K‑pop fans and general moviegoers.