Overview
- About 200 fans attended the first dedicated Ophelia event on November 2, with tickets selling out in a day.
- The museum reports thousands of visitors since October 3, including roughly 1,000 on a recent Saturday.
- Plans include rehanging Friedrich Heyser’s Ophelia for better access, installing a media station, and scheduling further programs for young visitors.
- Fans arrived in costume, exchanged friendship bracelets, posed at a selfie spot, and even danced the video’s viral choreography as staff invited Swift to visit.
- The institution says the video’s source is not officially confirmed, though the imagery strongly resembles Heyser’s work, which the museum calls a welcome boost in its 200th anniversary year.