Overview
- Tournament organisers announced on Wednesday that the full West End company of Wicked will perform at Edgbaston before England’s opening match against Sri Lanka on 12 June.
- Emma Kingston and Zizi Strallen are named to lead the company as Elphaba and Glinda in a one-night show tied to Wicked’s 20th West End anniversary.
- The opening performance will be shown free to viewers on Sky Mix, YouTube, the Sky Sports App, Sky One and Sky Sports channels, according to the ICC and Sky Sports.
- Organisers say this edition is the highest-selling Women’s T20 World Cup so far, with more than 150,000 tickets sold three weeks before the tournament.
- ICC leaders frame the collaboration as a deliberate strategy to turn marquee matches into cultural moments that draw broader, non-traditional cricket fans and boost stadium atmosphere and broadcast audiences.