Why Most New Year Resolutions Fail—and How to Make 2026 Goals Stick

Overview

• Reporting this week adds a neuroscience lens, noting the brain conserves energy and defaults to old habits unless new behaviors are repeated and quickly rewarded.
• Studies and experts say most resolutions collapse within weeks, with some reports estimating up to 80% are dropped before February.
• Vague or absolute promises increase failure, as rigid language like “always” or “never” fuels all‑or‑nothing thinking and turns slip‑ups into abandonment.
• Evidence‑based tactics include making concrete, small goals, stacking new habits onto existing routines, preparing the environment, and planning for relapses to prioritize persistence over perfection.
• Ibope data reported by G1 show that more than 70% of Brazilians focus their resolutions on health and quality of life, aligning guidance around achievable daily practices and support.