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Whoop to Add 600+ Jobs in 2026, Most at Boston HQ

The expansion pairs hiring with AI investment to accelerate product development and global growth.

Overview

  • Whoop will open more than 600 roles across the year, with a majority based at its Kenmore Square headquarters and additional hiring in North America, Europe, the GCC, and Asia.
  • The plan represents up to roughly a 75% staff increase from about 800 employees today, approaching a near doubling of the workforce.
  • New positions span software, research and design, hardware, product, marketing, manufacturing, sales, and other functions, with an acceptance rate of about 0.13% (roughly one hire per 750 applicants).
  • CEO Will Ahmed says the company is investing in both talent and AI, contrasting the strategy with industry job cuts that he argues are too often attributed to artificial intelligence.
  • Leadership continues to target a potential IPO over roughly two years as the platform grows, with current features including an FDA‑cleared ECG and ongoing, more constructive FDA discussions following earlier questions over blood pressure tracking.