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White House Launches Moms.gov and Proposes New Employer Fertility Benefit

The rollout pairs a maternal-resource hub with a fertility-benefits proposal, signaling a pro-family push that critics say narrows reproductive options.

Overview

  • Moms.gov, which debuted Sunday on Mother’s Day, directs users to pregnancy resource centers and federally qualified health centers but does not list Planned Parenthood or other providers that offer abortion services.
  • President Trump and health officials used a Monday Oval Office event to unveil a Labor Department proposal that would let employers offer standalone fertility benefits outside their main health insurance plans.
  • The site bundles guidance on prenatal care, breastfeeding, mental health, adoption, and nutrition with administration programs such as TrumpRx drug discounts for IVF medications and Trump Accounts child savings.
  • Pro-life groups including AAPLOG and SBA Pro-Life America praised the initiative, while Physicians for Reproductive Health and Planned Parenthood Action Fund said the site steers users to crisis pregnancy centers and omits abortion care.
  • The announcements land as the Supreme Court reviews rules for mailing the abortion pill mifepristone, a legal fight that shapes access to reproductive care nationwide.