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White House Adds Gold 'Rose Garden' Sign to West Colonnade

The cursive lettering mirrors other recent West Wing labels, signaling a broader rebranding of the space.

Overview

  • Photos taken Jan. 13 show a gold script sign affixed to the West Colonnade identifying the Rose Garden.
  • The new lettering matches earlier gold labels for the Oval Office and for the Presidential Walk of Fame along the colonnade.
  • The Presidential Walk of Fame features gold adornments and portraits of past presidents except Joe Biden, whose spot displays an autopen image.
  • The Rose Garden’s central lawn was removed in 2025 and replaced with concrete pavers in a change the White House describes as a restoration.
  • Reaction has come from across the political spectrum, with some conservatives calling the look tacky, as the space hosts ceremonial gatherings and Republican dinners.