Overview
- Which? reviewed nearly 1,500 fares across easyJet, Ryanair and Wizz Air and reported that the lowest advertised cabin‑bag prices were available less than one percent of the time.
- EasyJet’s “from £5.99” cabin‑bag offer was not found on any of 520 checks, with the cheapest observed at £23.49 and an average of £30 each way; the ASA is investigating a complaint based on these findings.
- Ryanair’s £12 Priority option appeared twice in 634 searches with an average fee of £20.50, while Wizz Air’s lowest stated price (€10–€15) was seen twice in 338 checks with an average of about £28.93.
- The airlines rejected the research as unrepresentative and said pricing is transparent and varies by route, season and demand, with extras positioned as optional.
- The dispute comes as ancillary charges generate billions for carriers and follows broader European pressure, including Spanish fines and an EU push to guarantee a standard free cabin bag.