Overview
- Which? published its investigation on Tuesday and identified 150 listings it judged potentially lethal to UK infants across Alibaba, AliExpress, Amazon, eBay, Etsy, OnBuy, TikTok Shop and Wish.
- The flagged items fell into three categories: 54 self‑feeding devices that can cause choking or aspiration, 37 sleep pillows marketed for babies under 12 months that risk suffocation and overheating, and 59 sleeping bags with hoods or no arm holes that can trap a baby’s head or cause them to slip down inside.
- Most marketplaces removed the listings after being notified, but Wish did not respond and Which? found some dangerous sleeping bags sold as orders fulfilled by Amazon rather than by third‑party sellers.
- The risks are linked to prior Office for Product Safety and Standards alerts — a 2022 warning on self‑feeders and a December 2025 alert on sleep pillows — and Which? says enforcement is weak because powers in the Product Regulation and Metrology Act have not been fully put into effect.
- Parents are urged to avoid self‑feeding devices, not use sleep pillows for babies under 12 months, and reject sleeping bags with hoods or without arm holes, while campaigners warn only statutory duties and proactive marketplace checks will stop unsafe products reappearing.