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Where $100,000 Goes Farthest: New Ranking Puts Texas on Top, San FranciscoOakland Last

After taxes plus local price levels, six figures buys roughly $62,000 in the Bay Area compared with about $90,000 in Laredo.

Overview

  • ConsumerAffairs adjusted a $100,000 salary for federal, state and local taxes and regional price parity across the 100 largest U.S. cities.
  • San Francisco and Oakland rank lowest at about $62,371 in purchasing power, with California metros comprising eight of the bottom 10.
  • Texas cities dominate the top tier as Laredo leads at roughly $89,864, followed by strong showings from El Paso, Lubbock, Corpus Christi and San Antonio.
  • Housing and utilities are the biggest drags in California, with San Francisco housing costs about double the national average, according to the report.
  • Survey findings cited in the analysis say nearly two-thirds of six-figure earners now view $100,000 as survival mode.