Overview
- WhatsApp Plus is appearing for a limited set of iPhone users in a gradual rollout that follows earlier Android tests and varies by account and region.
- The subscription focuses on customization and controls, including 18 theme colors, 14 app icons, premium animated sticker packs, 10 ringtones, the ability to pin up to 20 chats, and new chat list tools.
- WhatsApp says the plan is optional and core features like messaging and calling remain available to all users without limits.
- Pricing is experimental and differs by country, with reports citing €2.49 per month in parts of Europe and about PKR 229 in Pakistan, while a Mexico figure near $29 stands out and may change before any wider launch.
- Premium stickers will still display for non‑subscribers in chats, creating in‑app promotion as Meta tests paid add‑ons across WhatsApp, Instagram and Facebook.