Overview
- WhatsApp, which launched Business AI in India on Thursday, began a phased rollout to eligible users inside the WhatsApp Business app via the Tools menu.
- The assistant answers questions at all hours, captures leads, books appointments, and recommends products inside chat in every Indian language.
- Companies can train replies on their catalog, profile details, and uploaded documents, and they can take over any conversation at any time.
- Meta said UPI payments inside chats are coming soon, which would let purchases finish without leaving the thread.
- Early access small businesses reported higher conversion rates and more daily orders, and Meta cites a 2025 Kantar finding that 91% of online adults in India message businesses each week.