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Whataburger Rolls Out Limited-Time $3–$5 Whatadeal Menu Nationwide

The rollout blends value pricing with an app sign-up freebie to boost loyalty engagement.

Overview

  • The promotion went live January 6 at participating restaurants with ordering via drive-thru, in-store, online, and the Whataburger app, and no end date has been specified.
  • Offerings include the $3 Big Ranch Wrap, $4 five-piece Whatachick’n Bites, and $5 Bacon and Cheese Whataburger Jr.
  • Any item can be upgraded to a meal with small fries and a small drink for an additional $2.49.
  • New Whataburger app accounts receive a free Whataburger, with rewards points available for future purchases.
  • The launch follows a $600,000 scholarship partnership with Dr Pepper that will award 120 students $5,000 each.