Overview
- Executives said 298 to 358 U.S. locations will close primarily in the first half of 2026, following 28 closures in the fourth quarter of 2025 and about 240 in 2024.
- Closures will target consistently underperforming restaurants and be decided with franchisees on a store-by-store basis, and no public list of affected sites has been released.
- U.S. same-store sales fell 11.3% in the fourth quarter and 5.6% for 2025, with management citing lower traffic partially offset by higher average checks.
- Wendy’s has launched a permanent Biggie Deals value platform at $4, $6 and $8 and plans increased marketing and digital investment under its Project Fresh turnaround.
- New menu items, including a planned chicken sandwich, are slated for 2026 as leadership labels it a rebuilding year and projects roughly flat global systemwide sales.