Overview
- Wendy’s released the Ice Spice commercial on Friday, May 1, with the rapper saying “New spicy?!” and closing with “Spice recognize spice.”
- The spot rebrands her as “Ice Spicy,” shows an iced chain and a new tattoo, and uses her song “Thootie” as the soundtrack.
- The campaign follows a mid-April confrontation at a Hollywood McDonald’s captured on CCTV and posted by TMZ, which spread quickly online.
- Attorney Bradford Cohen said they reported the attack to the LAPD and will pursue criminal and civil action, including possible claims over the restaurant’s security.
- Some commenters claimed the clash was staged to set up the deal, but the reporting offers no evidence and notes the incident was filed with police.