Overview
- Applications close March 30 at 11:59 p.m. ET; entrants submit up to 60‑second videos via Instagram or TikTok using #WendysCTOContest and tagging Wendy’s, or upload through wendyschieftastingofficer.com.
- The winner receives a $100,000 engagement as an independent contractor contingent on completing specified social‑media deliverables outlined in the contract.
- Duties include tasting Wendy’s menu items on camera, producing promotional content such as taste tests and vlogs, and potentially appearing in ads; the role is remote with light travel.
- Eligibility is limited to legal U.S. residents 18 or older, excluding Wendy’s employees and immediate family; a judging panel selects 10 finalists using criteria that weigh creativity, brand love, brand safety, personality and potential, followed by interviews.
- The campaign follows a flurry of burger‑brand trolling after McDonald’s CEO Chris Kempczinski’s viral Big Arch taste test, with Wendy’s and Burger King posting their own on‑camera bites.