Overview
- Ice Spice fronted a Wendy’s spot that went live Friday, May 1, to promote the chain’s upgraded spicy chicken sandwich.
- In the clip she adopts an “Ice Spicy” persona with an iced chain and a neck tattoo visual, sets it to her track “Thootie,” and signs off with “Spice recognize spice.”
- The campaign followed an April 15 confrontation at a Hollywood McDonald’s captured on CCTV, with TMZ posting the footage on April 17.
- Her attorney, Bradford Cohen, said he filed an LAPD report and will pursue criminal and civil claims, including potential liability tied to the restaurant’s security.
- Online chatter questions whether the McDonald’s clash was staged, which remains unproven as legal steps continue and no public police findings have been issued.