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Weibo Reports Modest Q1 Revenue Gain as AI and Video Push Narrows Margins

Weibo’s push into AI-driven ads and short-form video is increasing costs that narrow operating profit.

Overview

  • Weibo reported first-quarter 2026 net revenue of $421.3 million on Thursday, May 28, 2026, a 6% year-over-year rise led by a 9% increase in advertising and marketing revenue.
  • Management said monthly active users were 562 million in March while average daily users reached 254 million, with MAUs down modestly and DAUs up slightly as the company focuses on retention.
  • Non-GAAP operating income was $119.8 million and the adjusted operating margin fell to 28% from 33% a year earlier because total expenses rose 13% after increased spending on growth initiatives.
  • Value-added services revenue declined 11%, driven by weaker game-related sales, even as advertising strength came from internet services, automobiles and local services tied to trend-driven campaigns.
  • Weibo holds $2.59 billion in cash, and management warned that macroeconomic uncertainty and platform competition could affect execution of its AI and video strategy and future monetization.