Overview
- Coverage pivots from theory to implementation, urging sites to prepare for AI agents that already research, navigate, and make decisions online.
- Practical AEO updates emphasize JSON-LD structured data, unique meta descriptions, clear entity signals, explicit robots.txt policies for AI crawlers, and linking sitemaps in the HTML head.
- GEO strategies focus on measuring AI visibility across ChatGPT, Perplexity, and Gemini, structuring content for citability with schema and question-led formats, and earning mentions via Reddit discussions and authoritative listicles.
- Agentic browsing expands into mainstream products, with Perplexity’s Comet, ChatGPT Atlas’s Agent Mode, and Chrome’s Gemini-powered auto-browse reaching Google AI subscribers.
- With standards set by the Linux Foundation–backed Agentic AI Foundation and agentic commerce protocols from Stripe, Shopify, and OpenAI, brands are enabling agent-initiated purchases, with retailers like URBN, Etsy, Glossier, and SKIMS cited as early adopters.