Overview
- Waymo announced the invite‑only Waymo Premier on Thursday, offering select riders in San Francisco, Los Angeles and Phoenix a $29.99/month plan with prioritized matching, 10% Waymo Cash back on every trip, early access to new cities, and up to five free cancellations each month.
- The membership applies only where customers use the Waymo app and will not work in markets where Waymo rides are available exclusively through Uber’s app, such as Austin and Atlanta.
- Waymo said it will invite “tens of thousands” to the pilot and limit enrollments initially so nonmembers’ service is not degraded while the company scales its fleet and coverage.
- For frequent riders the plan increases reliability and savings, since priority pickups reduce waits and the 10% cash back can offset ride costs for heavy users, while the early‑access perk helps seed demand in newly opened cities.
- The launch signals a push to build steady revenue and deepen direct customer relationships as Waymo expands (it reports roughly 500,000 paid rides per week and plans to reach about 1 million weekly trips and roughly 20 cities by year‑end) after a large funding round earlier this year.