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Wayfair Posts Strongest U.S. Growth Since 2020 on Perigold Surge

Management plans to expand Perigold stores, launch a Perigold loyalty program, and use recent cash and debt moves to shore up profitability

Overview

  • Wayfair, which reported results Tuesday, delivered second-quarter net revenue of $3.52 billion with U.S. sales rising 8.7% to about $3.1 billion, marking its best domestic growth since 2020.
  • The company beat analyst expectations on adjusted EPS and adjusted EBITDA, generated free cash flow of $301 million, and grew active customers to 21.7 million and orders to 10.6 million.
  • Perigold and specialty retail brands drove the outperformance with Perigold growing more than 35% and specialty brands nearly 20%, attracting wealthier customers who spend roughly three times the typical Wayfair buyer and many who are new to the platform.
  • Wayfair reported a GAAP net loss of $1 million for the quarter even as adjusted results improved, and management said recent capital moves including a high-yield note and lower stock-based compensation are intended to improve GAAP outcomes and enable buybacks.
  • The company warned of remaining vulnerabilities as international revenue declined about 1.3% and the broader furniture market stays tied to weak housing activity, making sustained U.S. demand and Perigold momentum key risks to the recovery.